P3 - Lead Generation Specialist

Hiring: Full-time Lead Generation Specialist - Remote - $6,000 - $8,400/yr

🚀 About the Client 🚀

🛍 Retail Strategy Powerhouse – A holding company for five high-growth sales agencies, helping over 400 retail brands scale and succeed across top retailers like Amazon, Walmart, Target, Costco, and Best Buy.
🌐 End-to-End Execution – Offers a full-service operating system for brands, providing strategic guidance and execution across both online and offline marketplaces.
🚀 Built for Disruption – Home to over 250 experts across major U.S. cities, representing some of the most prestigious and disruptive brands in the industry with a Connected Vision approach.
🤝 People-First Culture – Believes their greatest product is their people, fostering a collaborative, high-performance environment rooted in hustle and heart.

🌟 About WeAssist 💡

🌍 Led by a Founder Who Cares – Reef Colman built WeAssist to empower individuals and create meaningful opportunities that support families.
⚡ Fast & Purposeful Recruiting – We move quickly but prioritize long-term fit, stability, and growth over just filling roles.
🌎 Connecting Global Talent – With 100+ outsourced professionals and growing, we link top talent worldwide with thriving US businesses.
❤️ Giving Back Matters – From building schools to feeding the homeless, we believe true success means making a difference.
🤝 An Inclusive & Thriving Culture – Your skills and unique gifts matter. We create an environment where outsourced professionals don’t just work—they grow.

⚒️ Key Responsibilities of the Lead Generation Specialist 📝

➡️ Lead Generation

➡️ Company List Building

➡️ Data Entry & Management

➡️ Performance Reporting

Additional Information:

Review this Doc first!

How to Prepare for the Recruiting Process -

• https://docs.google.com/document/d/1tCWNqlU4gNG4nQaEeo5iSKNB8A8X7xAlVCMDvZwkdDk/edit?tab=t.0#heading=h.gt6n5ybw2ujb

📢 Why Are They Hiring a Lead Generation Specialist?

Our client is seeking a proactive and results-driven Lead Generation Specialist to power their next stage of growth. With increasing demand for targeted outreach, they're looking to bring on someone who can generate and manage a consistent flow of high-quality leads to support their email marketing campaigns. In this role, you’ll be responsible for identifying, organizing, segmenting, and maintaining lead lists—ensuring the sales pipeline remains full and focused. The leads you generate will directly support outbound email efforts, helping the team scale from 30 to 50+ qualified sales meetings per month and driving meaningful revenue growth.

If you're someone who thrives in a fast-paced environment, takes ownership of your work, and is always looking for ways to improve, we’d love to hear from you. 🚀

Responsibilities of the Lead Generation Specialist:

Your responsibilities include:

• Lead Generation:
  • Research and compile 550 new leads weekly (approx. 2,200 per month) from U.S.-based consumer brands, with a focus on Consumer Packaged Goods (CPG) and related verticals.
  • Ensure leads meet quality standards with high conversion potential and align with defined parameters.
    • Avoid non-shelf-stable products (e.g., ice cream, chocolate) and businesses without proprietary products (e.g., sit-down restaurants).

• Company List Building:
  • Use platforms like ZoomInfo to identify target companies and gather accurate contact information, particularly for top-level decision-makers.
  • Segment leads by industry, including:
    • Consumer Packaged Goods
    • Food & Beverage
    • Beauty
    • Health & Wellness
    • Sports & Nutrition
    • Sports & Outdoors
    • General Merchandise
    • Research & Sourcing
  • Explore and extract leads from various platforms, including:
    • Trade shows
    • Blogs
    • Amazon
    • Helium 10
    • Apollo
    • TikTok
    • Other relevant online channels
  • Identify promising brands and collect key executive contact information.

• Data Entry & Management:
  • Enter lead data into Excel and maintain accuracy across all fields.
  • Upload lead lists into Emailable to verify contact information.
  • Remove unverified addresses and add new leads as needed to meet weekly and monthly quotas.
  • Daily Workflow Example:
    • Research target companies
    • Pull contact data via ZoomInfo and other platforms
    • Input and organize data in Excel
    • Upload to Emailable for verification
    • Finalize the list and confirm with the Operations Manager before exporting

• Performance Reporting:
  • Present completed lead lists to the Operations Manager for review and alignment.
  • Be proactive and responsive to feedback, with quick turnarounds on necessary adjustments.

• Key Performance Indicators (KPIs)
  • Generate 2,200 qualified leads monthly
  • Maintain an email open rate of 50–70%+ (approx. 1,100–1,540 opens)
  • Achieve a response rate of >5%, with a goal of 10–15% of opens
  • Target 5–10% conversion to meetings from opened emails, aiming for 55–60 meetings/month

• Advanced Responsibilities:
  • Trade Show Research:
    • Identify and research industry-relevant trade shows across verticals for lead sourcing opportunities.
  • Prospect Follow-ups:
    • Manage email follow-ups and respond to inquiries to schedule meetings and nurture lead interest.

🏡 Want to Know More About the Client?

Our client is a powerhouse in retail strategy, transforming how brands connect with consumers both online and offline. With over 250 talented professionals spread across iconic cities like Los Angeles, New York, and Seattle, they are shaping the future of commerce for disruptive brands. They don’t just create strategies—they build ecosystems that drive unmatched growth at retailers like Amazon, Walmart, Target, and Costco.

You'll be working alongside a tight-knit group of ambitious, creative thinkers who thrive on collaboration and innovation. Ready to join a team that’s redefining retail? Buckle up, it’s going to be a wild ride! ✨

Culture and Core Values:

At the heart of this team is a shared commitment to hustling hard, collaborating closely, and pushing boundaries together. They believe in lifting each other up, knowing that success is a team sport. You’ll be part of a dynamic, fast-paced environment where everyone is eager to contribute and celebrate wins together.

This focus is rooted in a set of core values which include:

• ✅Bring Your Hustle: We work hard and love the grind.
• ✅High Growth: Your potential here has no limits.
• ✅Be the Best: Be part of a team that sets the standard.
• ✅See the Big Picture: Together, we see the bigger picture.
• ✅Move Fast, Win Big: Move fast, make an impact.
• ✅Innovate Together: Your ideas fuel our success!

It's a team of passionate go-getters who thrive on collaboration and drive for excellence. Ready to make an impact and grow with a dynamic team? Join us and let’s create something amazing together!


What’s in it for you? 😏

Joining this client means not just filling a role but embarking on a personal development journey. The growth potential is substantial, with opportunities to:

• 🚀 Accelerate Your Career: Grow into an SDR and take your skills to the next level!
• 🔗 Connect and Engage: Prospect and build meaningful relationships with potential clients.
• 🧭 Own Your Path: Enjoy the autonomy to shape your role and contribute your ideas.
• 💼 Expand Your Horizons: Take on exciting additional responsibilities in Sales & Marketing.
• 🤝 Collaborate with Passionate Peers: Work alongside a team of dedicated hustlers who uplift each other.
• 🌟 Excellence is Our Standard: Be part of a culture that strives for nothing less than the best!
• 💡 Innovate Together: Join a dynamic environment where your creativity fuels our success.

Your next big opportunity starts here—ready to take the leap? 🚀

WeAssist:

(Not your average Recruiting Firm…)

Started by Reef Colman just five years ago, is not your typical staffing agency...

We are a dynamic recruiting firm focused on creating fair opportunities in the business world. We have a team of over 100 people. We help US businesses find skilled remote workers and connect these workers with good employers.

What makes us different is how much we care about our people! We give good benefits, support personal growth, and get involved in the community. We also support good causes like building schools, helping the homeless, and improving education. Come join us at WeAssist, where remote workers do their best!

Perks:

• 13th Month Bonus (Wild right?! 🤯)
• Permanent work-from-home / remote set-up 🌴
• Health insurance 👨‍⚕️
• Dental insurance 🪥
• Mental health insurance 🧠
• Great starting salary 💰
• Growth opportunity 📈
• Performance-based raises 💸
• Prizes and bonuses 🏆
  
  

Specifics:

• Time
  • Full-time; CST Timezone 9am to 5pm
  • This is a remote position so you can have the freedom to work from anywhere

• Miscellaneous
  • Attire - business casual when in meetings
  • Professional setup (Pains me I actually need to write this down… 👀)
    • Clean background
    • Good camera
    • Good microphone
    • Strong wifi

• Tech Stack
  • MS Excel/Google Sheets (must-have)
  • LinkedIn Sales Navigator (highly-preferred)
  • Google Suite
  • ZoomInfo
  • ChatGPT
  • Data Scraping Software
  • CRM Software
  • SmartLead (nice-to-have)
  • Store Leads (nice-to-have)
    
    
• Compensation
  • Fixed Rate $6,000 - $8,400/yr